Vapiano Marketing Portal
Vapiano, the chain restaurant with franchise concept, is all set for growth: since the opening of the first restaurant in Hamburg in 2002, the founder of the “Fresh Casual Dining” concept has increased the number of restaurants by more than 170 in 30 countries. And many more will follow. The Vapiano Marketing Portal developed by BRANDAD Systems is an important part of this expansion strategy, as it makes sure that, even with strong growth, new marketing ideas quickly get to where they are needed. This way, the brand image remains consistent and marketing unerring; and new restaurants can do effective marketing right from the beginning.