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Vapiano Marketing Portal

Vapiano, the chain restaurant with franchise concept, is all set for growth: since the opening of the first restaurant in Hamburg in 2002, the founder of the “Fresh Casual Dining” concept has increased the number of restaurants by more than 170 in 30 countries. And many more will follow. The Vapiano Marketing Portal developed by BRANDAD Systems is an important part of this expansion strategy, as it makes sure that, even with strong growth, new marketing ideas quickly get to where they are needed. This way, the brand image remains consistent and marketing unerring; and new restaurants can do effective marketing right from the beginning.

What the portal needs to fulfil:

  • Ensuring a consistent corporate design in the advertising materials of all restaurants across national borders
  • Flexible, easy and quick provision of templates by the central marketing department
  • Easy customisation of templates and ordering of all kinds of advertising material by the restaurant managers
  • International distribution of images through the Central Asset Tool
  • Reducing the internal effort due to self-service processes of the partners

Facts & Figures:

  • Successful account management since January 2015
  • More than 160 active users
  • Intelligent rights and roles management (central marketing department, franchisees, restaurant staff, etc.)
  • Bilingual portal (German/English) for international operation
  • Multilingual content in the templates for worldwide use

Vapiano Screenshot

Modules

Ad Flex

Ad Flex

Ad Flex

Your partners can select and individually adjust advertisements in the portal before directly booking them with the publisher and delivering the print template – all done automatically via Brand Base. For this purpose, the portal comes up with a media data base including all print publishers in Germany. Brand Base also provides the option to flexibly adjust the format so that advertisements can grow dynamically. Furthermore, you can select various colour variants without breaking the corporate design rules.
Print Flex

Print Flex

Print Flex

Be it brochures, folders and flyers, office equipment, posters or displays – Print Flex is the perfect module for all kinds of printed matter. Templates can be adjusted according to specific criteria and ordered at a specified or individual print shop.

Tools

Central Asset Tool

Central Asset Tool

Central Asset Tool

Using the Central Asset Tool, you can easily provide your partners with various media such as pictures, graphics, audio and video files. Their contents, in parts, can be directly used in the advertising media.
Partner Picture Tool

Partner Picture Tool

Partner Picture Tool

Your partners can create their own picture library for adjusting their advertising media. After all, it is the pictures of the particular subsidiary, the associated team or other regional characteristics that shape your partner’s individual character.
Portal Content Tool

Portal Content Tool

Portal Content Tool

Activate your partners or inform them about CD guidelines. Or use the Portal Content Tool to advertise campaigns. You control the contents using your own content management system.
Reporting Tool

Reporting Tool

Reporting Tool

With the Reporting Tool, you gain valuable information on your partners’ activities helping you to keep track of particular campaigns and to see who has used what advertising medium and when.
Template Tool

Template Tool

Template Tool

Independently create new templates based on already existing layouts. Without having to use specific software while still complying with your corporate design. Following this, you only have to release the result for your local partners.

BRANDAD Systems AG
Gebhardtstraße 5
90762 Fürth

Tel.: +49 911 756658-0
Fax: +49 911 756658-88
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