Kommunikationswelt Dialog

The DSV Group is a specialised solution provider for savings banks as well as companies and associations of Sparkassen-Finanzgruppe (German finance group of savings banks) with its core competencies in Payment, Communication and Knowledge as well as Business Operations and Equipment. With the “DSV Kommunikationswelt Dialog” marketing portal, Germany’s approximately 380 savings banks can easily access various communication and advertising materials, customise them for the corresponding site and directly book them via the portal with the savings bank’s corporate design remaining protected at all times. Particular emphasis is on dialogue measures such as mailings or direct mail.

What the portal needs to fulfil:

  • Ensuring a consistent corporate design
  • Rapid provision of templates
  • Easy customisation and booking of communication media by savings banks
  • Asynchronous processing of a great number of address data records (more than 1 m.)
  • Largely independent portal control through customer administrators
  • Maximum flexibility in the provision of templates through customer administrators
  • Compliance with strict data protection guidelines

Facts & Figures:

  • Successful account management since November 2016
  • About 380 connected savings banks
  • Agile cooperation across companies
  • Highly developed rights and roles management
  • Custom development
  • Comprehensive customer support

DSV Screen

Modules

Letter Flex

Letter Flex

Letter Flex

Convincing mailings are no longer a problem with Letter Flex: based on central layout templates, your partners can individually adjust texts or images before placing an order for production and dispatch via the system. No matter if it is a sales mailing, self-mailer or comprehensive dialogue campaign – the principle remains the same. Simple.
Print Flex

Print Flex

Print Flex

Be it brochures, folders and flyers, office equipment, posters or displays – Print Flex is the perfect module for all kinds of printed matter. Templates can be adjusted according to specific criteria and ordered at a specified or individual print shop.

Tools

Central Asset Tool

Central Asset Tool

Central Asset Tool

Using the Central Asset Tool, you can easily provide your partners with various media such as pictures, graphics, audio and video files. Their contents, in parts, can be directly used in the advertising media.
News Center Tool

News Center Tool

News Center Tool

In order to represent important contents in a prominent way, Brand Base already features a News Center Tool through which your partners are automatically and individually informed on new activities, tasks and status messages. Everything has its distinct place in the portal and does not get lost in your email inbox.
Partner Picture Tool

Partner Picture Tool

Partner Picture Tool

Your partners can create their own picture library for adjusting their advertising media. After all, it is the pictures of the particular subsidiary, the associated team or other regional characteristics that shape your partner’s individual character.
Portal Content Tool

Portal Content Tool

Portal Content Tool

Activate your partners or inform them about CD guidelines. Or use the Portal Content Tool to advertise campaigns. You control the contents using your own content management system.
Reporting Tool

Reporting Tool

Reporting Tool

With the Reporting Tool, you gain valuable information on your partners’ activities helping you to keep track of particular campaigns and to see who has used what advertising medium and when.
Support Tool

Support Tool

Support Tool

The Support Tool provides extended possibilities for customers with their own first level support and provides them with maximum independence when it comes to managing master data.
Template Tool

Template Tool

Template Tool

Independently create new templates based on already existing layouts. Without having to use specific software while still complying with your corporate design. Following this, you only have to release the result for your local partners.

Individual characteristics

When setting up the “Kommunikationswelt Dialog” marketing portal, we developed a process enabling the Deutsche Sparkassenverlag to get involved in our agile Scrum process despite their traditional corporate structures. First, conventional specifications have been broken down into a great number of small working packages that have been re-prioritised again and again in the course of the project. Close coordination during the project term allowed the integration of changes into the ongoing project and the common definition of how to proceed.

This way, the “Kommunikationswelt Dialog” marketing portal could be launched on schedule while keeping the budget in line despite new requirements that have been added over time. How we did that? That is what we talked about in our joint presentation with the DSV at the Marketing Management Kongress Berlin 2016.

BRANDAD Systems AG
Gebhardtstraße 5
90762 Fürth

Tel.: +49 911 756658-0
Fax: +49 911 756658-88
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