Kommunikationswelt Dialog
The DSV Group is a specialised solution provider for savings banks as well as companies and associations of Sparkassen-Finanzgruppe (German finance group of savings banks) with its core competencies in Payment, Communication and Knowledge as well as Business Operations and Equipment. With the “DSV Kommunikationswelt Dialog” marketing portal, Germany’s approximately 380 savings banks can easily access various communication and advertising materials, customise them for the corresponding site and directly book them via the portal with the savings bank’s corporate design remaining protected at all times. Particular emphasis is on dialogue measures such as mailings or direct mail.What the portal needs to fulfil:
- Ensuring a consistent corporate design
- Rapid provision of templates
- Easy customisation and booking of communication media by savings banks
- Asynchronous processing of a great number of address data records (more than 1 m.)
- Largely independent portal control through customer administrators
- Maximum flexibility in the provision of templates through customer administrators
- Compliance with strict data protection guidelines
Facts & Figures:
- Successful account management since November 2016
- About 380 connected savings banks
- Agile cooperation across companies
- Highly developed rights and roles management
- Custom development
- Comprehensive customer support
Modules
Print Flex
Letter Flex
Tools
Central Asset Tool
News Center Tool
Partner Picture Tool
Portal Content Tool
Reporting Tool
Support Tool
Template Tool
Individual characteristics
When setting up the “Kommunikationswelt Dialog” marketing portal, we developed a process enabling the Deutsche Sparkassenverlag to get involved in our agile Scrum process despite their traditional corporate structures. First, conventional specifications have been broken down into a great number of small working packages that have been re-prioritised again and again in the course of the project. Close coordination during the project term allowed the integration of changes into the ongoing project and the common definition of how to proceed.
This way, the “Kommunikationswelt Dialog” marketing portal could be launched on schedule while keeping the budget in line despite new requirements that have been added over time. How we did that? That is what we talked about in our joint presentation with the DSV at the Marketing Management Kongress Berlin 2016.