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Audi Werbebaukasten

As the world's leading premium carmaker, Audi pays particular attention to a consistent brand management. A complex task, as in addition to their own branches, distribution is performed by more than 1,400 partner companies in Germany alone. In order to give these partners more personal responsibility, strengthen the local dealer brands by individual advertising material and, at the same time, ensure Audi’s consistent corporate design across all sites, Audi has been using the Audi Werbebaukasten by BRANDAD Systems since 2004.

What the portal needs to fulfil:

  • Ensuring a consistent corporate design
  • Rapid provision of templates by the central marketing department
  • Easy customisation and booking of advertising material by the Audi partners
  • Free pricing and flexible offers by Audi partners within a given framework
  • Easy management and billing of advertising allowances
  • Connecting a number of agencies and service providers 

Audi Magazin Crossmedia

Facts & Figures:

  • Successful account management since March 2004
  • Approximately 1,400 partner accounts in Germany
  • Highly developed rights and roles management  (specialist departments, persons with market responsibility, Audi partners, etc.)
  • Dynamic navigation structure freely configurable by the Audi administration
  • Custom development
  • Comprehensive service support with regular meetings in Ingolstadt

Audi Screenshot680

Modules

Ad Flex

Ad Flex

Ad Flex

Your partners can select and individually adjust advertisements in the portal before directly booking them with the publisher and delivering the print template – all done automatically via Brand Base. For this purpose, the portal comes up with a media data base including all print publishers in Germany. Brand Base also provides the option to flexibly adjust the format so that advertisements can grow dynamically. Furthermore, you can select various colour variants without breaking the corporate design rules.
Banner Flex

Banner Flex

Banner Flex

The following also applies to web display advertising: your partners can individually adjust templates before booking the resulting banners themselves or via a media agency. Quick and easy, regardless of whether it is a static or animated image.
eMail Flex

eMail Flex

eMail Flex

eMail Flex makes convincing email newsletters possible at the push of a button: the head office or agency arranges the concept, text and design and provides the template. The partners take care of the image and adapt the contents to their requirements, upload the addresses and prompt the dispatch.
Letter Flex

Letter Flex

Letter Flex

Convincing mailings are no longer a problem with Letter Flex: based on central layout templates, your partners can individually adjust texts or images before placing an order for production and dispatch via the system. No matter if it is a sales mailing, self-mailer or comprehensive dialogue campaign – the principle remains the same. Simple.
Mini Flex

Mini Flex

Mini Flex

With Mini Flex, you can easily take, adjust and forward individual images for external use. At the end, there is only one single mobile file, which, for example, can be used as image for social media or POS systems.
Order Flex

Order Flex

Order Flex

Provide your partners with promotional items and printed literature in the portal that can be directly ordered using the shop feature. Invoicing and dispatch is automated.
Print Flex

Print Flex

Print Flex

Be it brochures, folders and flyers, office equipment, posters or displays – Print Flex is the perfect module for all kinds of printed matter. Templates can be adjusted according to specific criteria and ordered at a specified or individual print shop.
Web Flex

Web Flex

Web Flex

Not every partner needs to reinvent the wheel: offer your partners ready-for-use websites that go live at the push of a button – or where individual contents can be added. What comes in particularly useful: central contents remain protected and under your control and can be changed any time.

Tools

Budget Tool

Budget Tool

Budget Tool

As extension of the Cashback Tool, you can easily create, manage and analyse individual budgets with the Budget Tool – whether they refer to entire years, quarters or measures is up to you.
Disclaimer Tool

Disclaimer Tool

Disclaimer Tool

The law often requires branch-specific information. Regardless of whether it is a consumption or CO2 data base, information on additives or contract details – in order for you and your partners to be on the safe side, the Disclaimer Tool allows you to centrally maintain legal texts and to incorporate them in measures while complying with legal requirements.
News Center Tool

News Center Tool

News Center Tool

In order to represent important contents in a prominent way, Brand Base already features a News Center Tool through which your partners are automatically and individually informed on new activities, tasks and status messages. Everything has its distinct place in the portal and does not get lost in your email inbox.
Partner Picture Tool

Partner Picture Tool

Partner Picture Tool

Your partners can create their own picture library for adjusting their advertising media. After all, it is the pictures of the particular subsidiary, the associated team or other regional characteristics that shape your partner’s individual character.
Portal Content Tool

Portal Content Tool

Portal Content Tool

Activate your partners or inform them about CD guidelines. Or use the Portal Content Tool to advertise campaigns. You control the contents using your own content management system.
Pricing Tool

Pricing Tool

Pricing Tool

Your partners can individually adjust product-related prices and integrate them into various advertising media. The framework for doing so, however, is still defined by the head office.
Reporting Tool

Reporting Tool

Reporting Tool

With the Reporting Tool, you gain valuable information on your partners’ activities helping you to keep track of particular campaigns and to see who has used what advertising medium and when.
Support Tool

Support Tool

Support Tool

The Support Tool provides extended possibilities for customers with their own first level support and provides them with maximum independence when it comes to managing master data.

BRANDAD Systems AG
Gebhardtstraße 5
90762 Fürth

Tel.: +49 911 756658-0
Fax: +49 911 756658-88
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