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Your Brand Base, just the way it should be. 

We know that your sales structure is as individual as your brand which is why Brand Base is as flexible as you need it to be: depending on the channels you use in your marketing mix, you choose the Advertising Materials modules you need. And if you need to add new media over time, you can book additional modules whenever you want. The same applies to the system tools which, for example, can be used to organise communication with your partners or the central provision of content. Below you will find an overview of all modules and tools available to you in Brand Base.

The Advertising material modules – every channel at every time

Ad Flex

Ad Flex

Customise adverts and directly book them via the portal ...

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Ad FlexAd Flex

Your partners can select and individually adjust advertisements in the portal before directly booking them with the publisher and delivering the print template – all done automatically via Brand Base. For this purpose, the portal comes up with a media data base including all print publishers in Germany. Brand Base also provides the option to flexibly adjust the format so that advertisements can grow dynamically. Furthermore, you can select various colour variants without breaking the corporate design rules.
Print Flex

Print Flex

Edit all kinds of printed material and directly order it via the portal ...

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Print FlexPrint Flex

Be it brochures, folders and flyers, office equipment, posters or displays – the perfect module for all kinds of printed matter. Templates can be adjusted according to specific criteria and ordered at a specified or individual print shop.
Letter Flex

Letter Flex

Convincing postal mailings and dialogue campaigns in next to no time ...

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Letter FlexLetter Flex

Convincing mailings are no longer a problem with this module: based on central layout templates, your partners can individually adjust texts or images before placing an order for production and dispatch via the system. No matter if it is a sales mailing, self-mailer or comprehensive dialogue campaign – the principle remains the same. Simple.
Banner Flex

Banner Flex

Design, place and manage online banners with just a few clicks ...

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Banner FlexBanner Flex

The following also applies to web display advertising: your partners can individually adjust templates before booking the resulting banners themselves or via a media agency. Quick and easy, regardless of whether it is a static or animated image.
Billboard Flex

Billboard Flex

Create individual billboards and book them at any site ...

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Billboard FlexBillboard Flex

Outdoor advertising remains a valuable component for local marketing. All the better if the images are regionally agreed upon. Using this module, local partners can adjust central templates, place an order for production and directly book the billboard sites. Brand Base provides the users with an overview of all surrounding sites including their prices.
Any Flex

Any Flex

Order and easily coordinate individual services ...

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Any FlexAny Flex

Regardless of whether you want to hire a photographer, plan a promotion or prepare an event – sometimes, individual coordination is indispensable. Ordering individual services, however, becomes a mere formality: no job gets lost and all parties involved are reliably provided with the correct information on the right job.
eMail Flex

eMail Flex

Create and send convincing, personalised newsletters at the push of a button ...

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eMail FlexeMail Flex

This module makes convincing email newsletters possible at the push of a button: the head office or agency arranges the concept, text and design and provides the template. The partners take care of the image and adapt the contents to their requirements, upload the addresses and prompt the dispatch.
Web Flex

Web Flex

Provide ready-to-use websites with content and go live with just a click ...

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Web FlexWeb Flex

Not every partner needs to reinvent the wheel: offer your partners ready-for-use websites that go live at the push of a button – or where individual contents can be added. What comes in particularly useful: central contents remain protected and under your control and can be changed any time.
Mini Flex

Mini Flex

Easily create mobile files for social media or POS systems ...

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Mini FlexMini Flex

You can easily take, adjust and forward individual images for external use. At the end, there is only one single mobile file, which, for example, can be used as image for social media or POS systems.
Order Flex

Order Flex

Easily order promotional items etc. via the shop system in the portal ...

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Order FlexOrder Flex

Provide your partners with promotional items and printed literature in the portal that can be directly ordered using the shop feature. Invoicing and dispatch is automated.
Video Flex

Video Flex

Easily customise video content using the portal and use it in many ways ...

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Video FlexVideo Flex

With this module, your partners can easily customise professional video content for their sites and use it in a local context – in all common formats, for all common devices. From simple trailers to complex 3D renderings, from text and image adaptations to the flexible compilation of different scenes: Video Flex offers undreamt-of customisation options. Customised for the local site in no time, the video is available to the partner just a few moments after placing the order.

The System-Tools – always the right tool at hand

News Center Tool

News Center Tool

Central provision of information, tasks and status messages ...

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News Center ToolNews Center Tool

In order to represent important contents in a prominent way, Brand Base already features a Tool through which your partners are automatically and individually informed on new activities, tasks and status messages. Everything has its distinct place in the portal and does not get lost in your email inbox.
Portal Content Tool

Portal Content Tool

Partner activation and campaign information on the integrated CMS ...

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Portal Content ToolPortal Content Tool

Activate your partners or inform them about CD guidelines. Or use this tool to advertise campaigns. You control the contents using your own content management system.
Reporting Tool

Reporting Tool

Detailed information about partner activities on a regular basis ...

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Reporting ToolReporting Tool

With the Reporting Tool, you gain valuable information on your partners’ activities helping you to keep track of particular campaigns and to see who has used what advertising medium and when.
Partner Picture Tool

Partner Picture Tool

Setting up your own image archive for users ...

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Partner Picture ToolPartner Picture Tool

Your partners can create their own picture library for adjusting their advertising media. After all, it is the pictures of the particular subsidiary, the associated team or other regional characteristics that shape your partner’s individual character.
Central Asset Tool

Central Asset Tool

Central provision of different media ...

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Central Asset ToolCentral Asset Tool

Using this tool, you can easily provide your partners with various media such as pictures, graphics, audio and video files. Their contents, in parts, can be directly used in the advertising media.
Cashback Tool

Cashback Tool

Easily apply for and manage advertising allowances ...

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Cashback ToolCashback Tool

In order to make sure the financial support of your partners does not get out of control, Brand Base provides a tool that can be used to easily manage advertising allowances via the portal.
Planning Tool

Planning Tool

Intuitive planning and budgeting of the individual marketing mix for partners, always synchronized with the specialist department ...

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Planning ToolPlanning Tool

The networked marketing planner in Brand Base synchronizes the marketing of local partners with the central specialist department: Partners always have an overview of which campaigns are pending on the brand side and can plan and budget their own marketing mix at an early stage. The head office receives real-time feedback, can easily and conveniently control campaigns and optimize partner support.
Disclaimer Tool

Disclaimer Tool

Automated addition of legally binding information texts ...

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Disclaimer ToolDisclaimer Tool

The law often requires branch-specific information. Regardless of whether it is a consumption or CO2 data base, information on additives or contract details – in order for you and your partners to be on the safe side, the Disclaimer Tool allows you to centrally maintain legal texts and to incorporate them in measures while complying with legal requirements.
Template Tool

Template Tool

Independently create templates without specialist software ...

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Template ToolTemplate Tool

Independently create new templates based on already existing layouts. Without having to use specific software while still complying with your corporate design. Following this, you only have to release the result for your local partners.
Pricing Tool

Pricing Tool

Individually adjust prices and comprehensively integrate them in advertising material ...

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Pricing ToolPricing Tool

Your partners can individually adjust product-related prices and integrate them into various advertising media. The framework for doing so, however, is still defined by the head office.
Support Tool

Support Tool

Extensive support functions for customers with their own first level support ...

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Support ToolSupport Tool

The Support Tool provides extended possibilities for customers with their own first level support and provides them with maximum independence when it comes to managing master data.
Budget Tool

Budget Tool

Easy set-up, management and analysis of individual budgets ...

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Budget ToolBudget Tool

You can easily create, manage and analyse individual budgets with the Budget Tool – whether they refer to entire years, quarters or measures is up to you.

BRAND BASE – THINKING OF EVERYTHING

  • Quick setup
  • Full cost transparency
  • Individual adjustment to your corporate design
  • Flexibly expandable
  • Ready to use
  • Automatic updates always included
  • Including high-speed-hosting
  • German server location guaranteeing maximum safety
  • Monthly package price
  • No initial costs

BRANDAD Systems AG
Gebhardtstraße 5
90762 Fürth

Tel.: +49 911 756658-0
Fax: +49 911 756658-88
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